PRACTICAL DIFFERENCE BETWEEN SALES AND MARKETING

In today’s world, businesses are branching out into numerous aspects. Sales and marketing are surfacing the branch of business activities. One can associate these two terms with each other in countless ways. Yet, these two…

IKEA-a global marketing success story

IKEA: A GLOBAL MARKETING SUCCESS STORY

Ingvar Kamprad’s IKEA is a triumphant spin off, that has inspired many. IKEA exemplifies the fact that there is simply no formula to overnight success. In simple words, it requires everyday hard work in order…