Explore the latest trends and behind the scene realities of digital marketing here! This section contains articles that highlight the basics of digital marketing along with the articles that communicate advanced practical knowledge. Digital marketeers and aspiring personal wishing to advance to the digital age, can gain from the immersive first hand knowledge shared here.
Today, several businesses are investing in digital marketing tools and social media platforms extensively to increase their brand exposure and awareness among potential customers to sell their products and services…
A well executed content audit on an annual or a biannual basis can be quite powerful in delivering insights into a website's blog. Yet, because of its complexity or the…
Keywords and links are different parts of search engine optimization. But, when used together, they can help you build an optimized website with high rankings. When you use keywords as…
Today businesses are increasingly wondering about trying out different trending digital marketing tactics to increase their market presence and reach out to their target audience. One such coming of age…
Many browsers show 'not secure’ messages to website visitors if a website does not have an HTTPS connection. Most visitors will navigate away from a website if it is not…
Nowadays brands spend a lot of their time and money on creating an impactful advertising strategy to target their customers across various channels. Half of these efforts are usually aimed…
It is quite common to find questions regarding 301 redirect, 302 redirect and rel=canonical and when to use them on duplicate content. Many times website owners think that these three…
Businesses are trying to reach out to more and more customers through digital marketing. Due to the easy usage and effectiveness, email and SMS marketing are becoming popular channels of…
When it comes to social media marketing, most marketers think of social networking sites like Facebook or Twitter. But recently messaging apps have grown in terms of the number of…
Social media marketing is a crucial part of any digital marketing strategy. Similarly, hashtags are an important part of social media marketing. Every business must know how to use hashtags…
