All the marketing strategies of IT industry serve the purpose of increasing sales. One of the most successful marketing strategies for an IT company is Direct response marketing. This article…
Every company aims to maintain a balance between cost and marketing. It primarily focuses on capturing a segment of the market in a cost effective manner. Today, the SMEs are…
The purpose of marketing is to increase the sales of a company. It involves experimentation with the new and upcoming marketing trends and opportunities. One of the new marketing trends…
A price is the cost set by a company for a product. Pricing is significant in the business as it determines the profit margins. Thus, we must follow an optimal…
A marketing strategy is an aid to capture your target market for achieving your company's goals. Successful implementation of any form of marketing strategy will render your business a competitive…
A brand is something that distinguishes your company from the rest. It is a symbol that conveys your organisation’s purpose to the customers. Branding as a marketing strategy is significant…
A brand plays the role of setting you apart in the market. It puts your company in an authentic and recognized platform. It communicates much more than just value for…
Communication is a process involving speaking and listening. It is based upon sharing information with the employees and outsiders in business terms. Proper communication at every level facilitates a clarity…
A brand is indicative of uniqueness of a business. Development of a successful brand involves a series of steps. Those steps must be followed for good branding. When you have…
There are new trends emerging in the sphere of business activities everyday. The process of marketing has branched out into various means, one of the most popular means being direct…
