Search engine optimisation is implemented to enhance SERP rankings and increase website traffic. There are certain search engine optimization principles that can effectively increase the amount of visitors on a…
XML sitemaps serve a very important purpose for Search Engine Optimisation which facilitates indexation. An XML sitemap basically gives crawlers preferred routes through the website of any business. This guide…
With the advent of new and coming of age trends on social media, the digital marketing scenario keeps on changing on a day to day basis. Businesses try to put…
For businesses that have large websites, it is essential to have an organised structure and a smart internal linking strategy. Faceted navigation can help to solve a number of problems…
Today, several businesses are investing in digital marketing tools and social media platforms extensively to increase their brand exposure and awareness among potential customers to sell their products and services…
A well executed content audit on an annual or a biannual basis can be quite powerful in delivering insights into a website's blog. Yet, because of its complexity or the…
It is quite common to find questions regarding 301 redirect, 302 redirect and rel=canonical and when to use them on duplicate content. Many times website owners think that these three…
The foundation of search engine optimization is keywords. It is through the keywords that people search for businesses, products, or services on search engines. But how does one know, which…
Backlinks are a key factor for search engine optimization. They not only boost page ranking and SERP rankings, but also bring traffic to your website. The higher the quality of…
Do you know what is alt text in SEO? Most of us don't know that it helps us in optimizing an image for SEO. In fact, a lot of us…
