//PROMOTIONAL STRATEGIES FOR SCHOOLS & INSTITUTES: A COMPLETE GUIDE

PROMOTIONAL STRATEGIES FOR SCHOOLS & INSTITUTES: A COMPLETE GUIDE

PROMOTIONAL STRATEGIES FOR SCHOOLS & INSTITUTES: A COMPLETE GUIDE

Finding ways to increase admissions in your school? You have landed in the right place. There are some basic promotional strategies for schools. This blog highlights the ways, in which you can increase the student base of your school.

Parents want to send their wards to good and respectable schools. The way you advertise your school will determine the amount of crowd you will be able to gather. Here are some advertising methods for a school, which should be considered in order to have a sustainable growth in the education industry.

SCHOOL PROMOTIONAL STRATEGIES A COMPLETE GUIDE Engage local media

Engage local media

It sounds simple, but becoming active on media channels can have a good impact on the admission in your school. In order to generate student lead for your school, make sure that you have a connection with the neighboring media houses. By writing regular articles in local newsletters and with local publications of the school activities, you can increase admissions in your school. Stay in touch with the masses, show them the kind of faculty and services you offer through media.

Various social media websites like Facebook and LinkedIn also offer the facility to do a specific niche based targeting based upon the demographics, interest and other factors. These websites also have innovative features of collecting parent leads. One such feature is the Lead generation form, available on Facebook and LinkedIn. To know more about the significance of social media in today’s marketing, read our blog: ‘A detailed guide to learn basic Facebook marketing’. You could also hire an experienced agency to carry out the campaign in an effective manner for your school.


SCHOOL PROMOTIONAL STRATEGIES A COMPLETE GUIDE Develop school informative packets

Develop school informative packets

Develop a booklet that includes a brochure, which conveys information about the school in a user-friendly manner. The content and demonstration should be appropriate in order to generate student leads for your school.

Basic information content ideas that should be included in such material are:

  • Direct quotes from students, parents and teachers making the major statements about the school.
  • Pictures of students engaging in various activities.
  • Interview of parents and teachers on the topic that makes your school distinct from others.

SCHOOL PROMOTIONAL STRATEGIES A COMPLETE GUIDE Create a people advocacy group

Create a people advocacy group

This promotional strategy will help to strengthen the reputation of the school. The tactic makes use of the parents who can speak up about the positive effects of school’s activities on their children. Encourage such people to accompany your school staff during tours, events and gatherings in order to generate student lead in school.


SCHOOL PROMOTIONAL STRATEGIES A COMPLETE GUIDE Create an optimized website

Create an optimized website

Technology has taken up today’s marketing strategies. New technologies are dominating the education industry and it is wise to build your own social media platform, where you can interact with people. Build a functional and optimized website for your school. The website will help to promote your school online. The school website must reflect your values and culture. It must create a long-lasting impact on the viewer. This technique will surely increase admissions in your school.


SCHOOL PROMOTIONAL STRATEGIES A COMPLETE GUIDE Host an event, competition or contest

Host an event, competition or contest

Demonstrate the skills and activities of your students in a platform. When people will see how your students perform, they will get attracted to your school. This is one of the most important school promotional strategies. Host some special events or competitions that will not only be enjoyed by the students, but will also help you generate students leads to your school. Such contests will highlight the school’s image to the public.

These promotional strategies for schools will help attract students to your school. Focus on providing quality educational facilities and the rest will fall into place with time. Be careful while showing the world what kind of institution you are.

Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts.