A LOOK INSIDE THE PRINCIPLES OF AN INTEGRATED MARKETING AGENCY
We do have a basic idea of the functioning style of top advertising agencies, at least the traditional ones, but what about integrated marketing agencies which have exploded on the…
STEPS TO INITIATE GOOD INTEGRATED MARKETING COMMUNICATION IN YOUR COMPANY
Communication is a process involving speaking and listening. It is based upon sharing information with the employees and outsiders in business terms. Proper communication at every level facilitates a clarity…