HOW TO PERFORM A COMPETITOR ANALYSIS FOR SEO
When starting with search engine optimisation, performing a competitor analysis is important. This is because by knowing who the competitors are, how they are optimising their websites and what is…
HOW TO COMPETE WITH BIG BRANDS IN SEM
It can be tough to compete against the bigger brands in search engine marketing. They usually get top ad placements, more recognition, and more sales. Many a times small businesses…
HOW TO BOOST LOCAL SEO: A FEW SIMPLE STEPS
For a local business, it is important to optimize your on-page and off-page SEO strategies with local SEO techniques. On average, around 30% of the search engine users who search…
SEO VS SEM: HOW ARE THE TWO DIFFERENT (SEARCH ENGINE OPTIMIZATION & SEARCH ENGINE MARKETING)
Both Search Engine Optimization and Search Engine Marketing are digital marketing practices, aimed at increasing brand visibility, sales and conversion rates. Sometimes, the two terms are used interchangeably and create…