The apex of today’s business world- marketing, has bifurcated into different segments, all proceeding in the same direction. One of the many segments of marketing is experiential marketing, also known…
Marketing is an indispensable part of any business organization. Today, it has branched out into various techniques and methods. One such marketing technique is Guerrilla Marketing- A solid and substantial…
Ingvar Kamprad’s IKEA is a triumphant spin off, that has inspired many. IKEA exemplifies the fact that there is simply no formula to overnight success. In simple words, it requires…
