THE ART OF CRAFTING HIGH-CONVERTING LANDING PAGES
Landing pages are designed for the sole purpose of marketing and advertising campaigns. This is where visitors "land" after clicking a link in the report or an ad on Google,…
HOW TO PERFORM A COMPETITOR ANALYSIS FOR SEO
When starting with search engine optimisation, performing a competitor analysis is important. This is because by knowing who the competitors are, how they are optimising their websites and what is…
A GUIDE TO GOOGLE SEARCH CONSOLE FOR SEO
Previously known as Google Webmaster Tools, the Google search console allows you to check website analytics and data. You can look at reports about back-links, crawl errors, keywords, etc. This…
TOP 8 FREE LINK BUILDING SOURCES FOR SEO EXECUTIVES
Link building is a crucial factor for any SEO strategy. To rank well on search engines, marketers need to know how to build backlinks to their websites. Since a number…
BREADCRUMBS: A CRUCIAL PART OF EVERY SEO STRATEGY
Breadcrumbs are important for website navigation, especially if the website consists of a lot of pages. These navigation aids improve the ease at which information can be found. Not only…
A GUIDE TO XML SITEMAPS FOR SEO: CREATION AND SUBMISSION
XML sitemaps serve a very important purpose for Search Engine Optimisation which facilitates indexation. An XML sitemap basically gives crawlers preferred routes through the website of any business. This guide…
FACETED NAVIGATION AND SEO: BEST PRACTICES
For businesses that have large websites, it is essential to have an organised structure and a smart internal linking strategy. Faceted navigation can help to solve a number of problems…
STEP BY STEP GUIDE ON HOW TO DO A CONTENT AUDIT FOR SEO
A well executed content audit on an annual or a biannual basis can be quite powerful in delivering insights into a website's blog. Yet, because of its complexity or the…
BUSINESS MARKETING STRATEGIES TO GENERATE LEADS FOR EDUCATIONAL INSTITUTES
Business marketing is an essential cornerstone of a successful business. Communicating your product to the customer in an appropriate manner is necessary to seal the deal. These days, many educational…
HOW TO IMPROVE CRAWLABILITY AND INDEXABILITY OF A WEBSITE
It's not just the content or the backlinks or the user experience which affects the rankings of a website. These are crucial factors, but crawlability and indexability also affect rankings.…