BEST ONLINE TOOLS TO AUTOMATE YOUR EMAIL MARKETING CAMPAIGN
Marketing trends and channels keep evolving over time. While many trends have come and gone quickly, one of the channels that has managed to remain relevant even today is email.…
EMAIL MARKETING VS SMS MARKETING: WHICH IS BETTER FOR YOUR ORGANISATION
Businesses are trying to reach out to more and more customers through digital marketing. Due to the easy usage and effectiveness, email and SMS marketing are becoming popular channels of…
B2B EMAIL MARKETING FOR SOFTWARE COMPANIES: SCOPE & COST
Email Marketing has become an indispensable concept for software companies. Even if the product is right, it will fail without ‘right marketing’. B2B Email marketing is one of the primary…
IKEA: A GLOBAL MARKETING SUCCESS STORY
Ingvar Kamprad’s IKEA is a triumphant spin off, that has inspired many. IKEA exemplifies the fact that there is simply no formula to overnight success. In simple words, it requires…