TRENDS AND CONCEPTS OF STARTUP
What is a Startup? A start-up is a company or project undertaken by an entrepreneur with a vision to seek, develop, and validate a scalable economic model. It all starts…
IMPORTANT MARKETING OBJECTIVES FOR A STARTUP WHICH CAN’T BE MISSED
Marketing objectives are of great significance for any business. They give a definite direction to the process of marketing. We require proper marketing objectives for the well-functioning of any startup…
IKEA: A GLOBAL MARKETING SUCCESS STORY
Ingvar Kamprad’s IKEA is a triumphant spin off, that has inspired many. IKEA exemplifies the fact that there is simply no formula to overnight success. In simple words, it requires…