BRANDING FOR CREATIVES: HOW TO DEVELOP A UNIQUE VISUAL IDENTITY
The importance of developing a unique visual identity cannot be overstated, as it is a fundamental step in the process of creating a remarkable brand identity. However, not only does…
DESIGN THINKING TOOLS: TRANSFORMING CREATIVITY INTO PRODUCTIVITY
No business can flourish without innovation. Therefore, today’s modern world is based upon creativity and innovation. Design thinking is a tool kit which aims at generating innovation. It begins in…